Conversation with MAS leadership: Rick Denos


Rick Denos is the Vice President of Innovation and Partnerships at MAS, where he has been a key contributor for 39 years. His extensive experience spans multiple facets of the business, and he currently leads the innovation teams in exploring future enhancements for MAS products. Rick is also instrumental in the partnership arena, overseeing the Partnership program that facilitates the integration of third-party vendors with MAStermind Monitoring software.

What current events are impacting the security and monitoring customer market?

The senior market is a growing segment in the monitoring industry, as many mature adults live independently and seek reliable solutions for safety and security.

The United Nations Population Division projects that, “the number of people aged 65 and older will double by 2050, rising from 761 million in 2021 to 1.6 billion. The number of people 80 years or older is growing even faster.”  (source: World Social Report 2023: Leaving No One Behind in an Ageing World)

This is particularly relevant in the American market where there are “over 50 million people at least 65 years old, [and] more than a quarter of them live alone, according to the Administration for Community Living.” (source: Best Elderly Monitoring Systems for 2024: A Guide)

As the number of elderly individuals living independently continues to rise, there is an increasing need for effective health monitoring solutions, traditionally managed by family members or nursing homes. This demand has driven the popularity of Remote Patient Monitoring Devices (RPDs). According to Strategic Market Research, in 2021, the market for remote patient monitoring was worth USD 1.45 billion, and projected to be worth USD 4.07 billion by 2023, growing at an 8.74% CAGR. (source: Strategic Markey Research: Global Remote Patient Monitoring Statistics 2023 – Facts & Figures) These wearable devices, which track vital signs such as heart rate and blood pressure, provide healthcare professionals with real-time data. This enables more efficient care and timely alerts for hospitalization needs.

Our MASterMind platform supports this demographic through integrated technologies such as Mobile Personal Emergency Response System (MPERS)and Dynamic Monitoring technologies.

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How do you see AI impacting the alarm monitoring industry?

AI’s value is that it can learn and modify its behavior over time. We see AI being used to improve several processes like inbound calls and automating conversations with users. By analyzing a user’s responses, AI can navigate various pathways to efficiently route customers to the appropriate service while also reducing labor costs for central stations.

As the security and monitoring industry integrates AI into its products and solutions, the expanding dialogue libraries will continuously improve by learning from a broader range of scenarios. This advancement enables the creation of more proactive responses based on past interactions, enhancing the system’s ability to alert and assist customers more effectively.

What does the future of alarm monitoring look like and how can our customers stay ahead?

As more people opt for DIY security systems in their homes, or self-monitoring, due to their cost-effectiveness and convenience, particularly among younger audiences, it becomes essential to have API integrations to support the diverse range of devices used in these systems.

Embedded MAS solutions such as, MASchat, and the AVS-01 standards integration, position the MASterMind platform as the optimal choice to monitor the myriad devices and services available in the market. These features help reduce false alarms and improve communication with Emergency Communication Centers (ECCs) when dispatching first responders.

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